Designing Data-Driven Online Marketing Campaigns

Far too many businesses ignore the importance of analytics when running marketing campaigns online. Basic concepts like establishing key performance indicators (KPI), running A/B testing, and using source tracking are ignored, either because they take too much effort or they simply don’t know how to use them effectively.

Not tracking campaign effectiveness prevents companies from growing efficiently. In this article we’ll go over how to effectively set up your marketing strategy, including an example of a well thought out campaign.
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Startups: Please stop making CRMs!

There are too many CRMs!

With very real rise of SalesForceIQ, a cheaper alternative aimed at smaller businesses and startups, I’m starting to wonder if the CRM space has reached peak saturation. More importantly, I’m wondering how any small player can viably compete against giants like SalesForce without pricing themselves so low it’s not even worth their time.

It’s time to accept that Salesforce is to CRMs what Facebook is to social networking, Google is to search, or what Adobe is to the digital photography world: a dominate force that has established itself as the verb in the industry.
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Finding Affordable Office Space As a Freelancer or Startup

Coworking

Money is an issue for most early stage startups and freelancers, which makes the idea of having an office seems unrealistic. Generally this leads to these parties working out of their living spaces (which you probably shouldn’t do).

But with crowdsourcing becoming the norm in our world, novel approaches to keeping office costs low are becoming increasingly common. Below are some of the best ways to find an office without breaking the bank. Continue reading

4 Perfect Examples of the 4 Second Sales Pitch

The 4 Second Sales Pitch

We’ve all heard about the 30-second “elevator pitch,” but in the age of Vine, who has the attention span to listen to someone ramble on for 30 seconds anymore? Between rampant ADHD and a constant stream of devices all buzzing and beeping to get our attention, it’s safe to say that your father’s elevator pitch is a relic of the past.

So today we’re proud to examine four examples of online marketing which we’ve affectionally named the “4 Second Twitter Pitch”. Continue reading

5 Not-So-Obvious Mistakes Startup Founders Make

Accepting Failure In Business

Talking to fellow entrepreneurs, the topic of “mistakes made” when founding a company is bound to come up. There’s no question that understanding common high level pitfalls has value, but often its the ones you don’t see coming that blindside you.

We’ve scoured the internet and found five less obvious mistakes that entrepreneurs have made, and more importantly, the lessons learned from those mistakes.

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